Nothing can be more frustrating than spending hours on a blog post only to find out that just five people read it. What a waste of time! In a crowded internet, it’s important to understand some of the basic strategies that help blog posts and articles get exposure. I’ve compiled five simple tactics that some of our clients use that have made a significant improvement in their content exposure on the web. Best of all, you can start implementing right away on your next piece of content. It takes time to see big results, so be patient and keep working at it.
One way to do keyword research is by using Google Adwords Keyword Planner. With a Google account, you can use this tool to find the most popular keywords and how competitive each is. Also, try different variations of each keyword. For example, the word “car” is being used a lot more than the word “auto”. Once you come up with a list of effective keywords, use them in your content, but avoid keyword stuffing.
When scanning through your webpage, Google uses H tags to better understand the structure of your content. So, make sure you don’t have H5 at the top of the page and H1 somewhere on the bottom. The best practice is to always start with H1 and go down from there. Here is an article with more information.
While inbound links (backlinks) are still crucial for your rankings (especially those from reputable websites), outbound links can also help improve your website’s rankings. These links can also help the reader to find out more information on that topic, so make sure to have a few in your post. Here is a study that shows how outbound links have a positive effects on your SEO score.
Imagine coming to a web page that has hundreds of lines of text with no structure and no headings. Content needs to be scannable, and structure is the key. The rule of thumb is to have no more than 300 words after every heading. Bounce rates can significantly impact your rankings, so let’s make sure your visitors don’t run away because of text clutter.
With all that being said, the best advice I can give is - make sure your content is helpful to the reader. No matter how you structure it, if your article doesn’t provide any value to people, it will not succeed in the rankings. Google has been working on its algorithm for more than two decades. If your content provides value, they’ll talk about it, share it, and link to it.
I hope you find these tips helpful. Feel free to link to this post to improve our ranking!
Nick Bublik is an Account Executive with PixelEdge and specializes in launching new digital products.